Launched in 2003, Väska bags and accessories reflect the casual elegance of today's
modern woman. Annica Magnusson, creator and designer of Väska, takes her inspiration
from luxurious fabrics and innovative modern designs, a reflection of her Scandinavian
roots. Each Väska product is a perfect blend of stylish aesthetics united with
sensible functionality, allowing women to express their personal style while simplifying
and organizing their busy life.
Annica studied business while growing up in Sweden, but she always had a strong love
for art and design. Her career in corporate finance led her to San Francisco, along
with many hours of airline miles logged traveling the world for work. During her years
of globetrotting, she looked high and low for the perfect travel purse that could carry
her jewelry. Inspired to fulfill her own needs for a chic and well-designed bag, she
created a travel case and Väska, which means bag in Swedish, was born.
Annica approaches the design of her products from a consumer's standpoint, constantly
asking herself what features would she want from her bag. That philosophy leads her
to create products that are not yet on the market, filling a void with a distinct
signature style that marries practical innovation with fashion-forward luxury.
Before each final design for a Väska bag or accessory, a long trail of prototypes
lends a big hand in perfecting the final product. Whether it's a durable mesh fabric to
hold earrings securely in the travel purse, to the exact placement of a magnetic key chain
in the everyday messenger bag, these handcrafted design details from the finest materials
contribute to one-of-a-kind, signature Väska products.
The combination of silk, faux fur and durable fabrics used in each Väska bag reveal
the casual elegance of the product. The functionality and design of Annica's products will 'WOW'
you with surprising necessary details you can't live without, and textile color combinations
that inspire you to discover your own sense of style. Sumptuous. Modern. Smart design.
Luxury and sensibility at its best.